Myco Live
Most streaming apps ask you to pay to watch. Myco flips that model — it’s a “watch-and-earn” platform that rewards users for streaming, while also holding official digital rights to some of cricket’s biggest tournaments.
If you’ve seen “Myco” mentioned around PSL or ICC World Cup season and wondered what exactly it is, here’s a complete breakdown: its origins, the sports events it streams, how its pricing works, and what else is on the platform.
What Is Myco and When Did It Launch?
Myco is a Dubai-based streaming platform, operated by Seed Platform Information Technology L.L.C., that was founded in 2021 under the name MContent before rebranding to Myco as it expanded beyond its original niche.
What sets it apart from typical OTT apps is its Web3, “watch-and-earn” model — users earn the platform’s native token simply by watching content, which can then be used within the app or, per the platform’s stated roadmap, eventually traded. The platform is co-led by Zuhair Jawed as Co-Founder and Product Lead.
Myco’s real breakthrough into mainstream visibility came through cricket. Its streaming of the ICC World Cup 2023 reportedly drove a 1,200% spike in new user sign-ups, establishing it as the first Web3 video platform to stream a tournament of that scale.
Since then, Myco has grown to claim over 10 million registered users across 190 countries, a content library of more than 350,000 videos, and access to 200+ live sports channels — figures the company has cited in funding materials and its Series A round (reported at an $80 million valuation with over $24 million raised to date).
Sports Events Available on Myco
Cricket is Myco’s flagship offering in Pakistan, backed by real broadcasting rights rather than unlicensed streams:
- Pakistan Super League (PSL) — Myco has held PSL streaming rights since Season 9 and has continued this into PSL 2026, covering all seven franchises: Karachi Kings, Lahore Qalandars, Islamabad United, Multan Sultans, Peshawar Zalmi, Quetta Gladiators, and Rawalpindiz
- ICC tournaments — Myco signed a two-year ICC digital rights deal in 2024 covering six tournaments, including the T20 World Cup 2024, the ICC Champions Trophy 2025, and the Women’s T20 and ODI World Cups. This was extended further in late 2025, when the ICC finalized a new agreement with PTV and Myco covering Pakistan’s digital and broadcast rights through 2027 — an eight-event, two-year cycle spanning five men’s and three women’s ICC tournaments, including the Men’s T20 World Cup 2026, the Women’s T20 World Cup 2026, and the Men’s Cricket World Cup 2027
- English Premier League (EPL) — live coverage of the 2025–26 season, including major clubs like Manchester United, Liverpool, and Chelsea
- Wimbledon — live tennis coverage, including the 2026 championships
- Other international sports — Myco has also streamed events in tennis, padel, squash, MMA, karate, boxing, motorsport, backgammon, and e-sports across its MENA and South Asian markets
- Willow TV partnership — for North American cricket fans, Myco partnered with Willow TV to bring IPL, PSL, and other major tournaments to a subscription audience outside Pakistan
In Pakistan specifically, Myco has also partnered with Zong 4G, offering free ICC World Cup streaming through the My Zong app, and with BSports, one of Pakistan’s leading sports platforms, to expand its digital sports distribution.
Myco Pricing and Subscription Plans
Myco runs on a freemium model similar to most modern OTT platforms: a free, ad-supported tier gives access to a large share of live sports and entertainment content, while a paid tier unlocks an ad-free, Ultra HD experience.
- Free plan — ad-supported access to most live sports, TV, and entertainment content
- Myco Premium / Myco Pro — removes ads and unlocks Ultra HD streaming quality, along with exclusive content not available on the free tier. Some listings show entry-level short-term plans priced as low as PKR 1 for a 24-hour pass (auto-renewing only if the recurring option is selected), alongside longer-term Premium Pass subscriptions
- Promotional bundles — Myco periodically runs partner offers for Premium subscribers; for example, a 2026 tie-up with beverage brand GreenO gave Premium subscribers a 20% discount (double the 10% offered to free users) plus PKR 500 cash-off vouchers for new Premium sign-ups
Because pricing tiers and promotions shift around major tournaments like PSL and the T20 World Cup, it’s worth checking the current rates directly on the myco.io website or within the app before subscribing.
Other Content and Programs on Myco
Beyond live sports, Myco offers a fairly broad entertainment catalogue aimed at Pakistani and diaspora audiences:
- Movies — Hollywood, Bollywood, Turkish, and Iranian films alongside Pakistani cinema
- Dramas and web series — a mix of local Pakistani serials and international titles
- Live TV channels — a range of entertainment and news channels streamed alongside sports content
- myco TV — launched in February 2025, this is billed as the world’s first 24/7 Web3-dedicated FAST (free ad-supported streaming television) channel, extending Myco’s ecosystem from mobile and desktop to connected TVs (CTV)
- Original and interactive programming — including shows like “Mouj Party,” an interactive cricket show built around the PSL 2026 season
- Rewards program — users earn platform rewards simply by watching content, which can be used within the app’s ecosystem
Is Myco Free to Use?
Yes, largely. Myco can be downloaded and used without payment, with a substantial amount of live sports and entertainment content available for free, supported by ads. The paid Premium/Pro tier is optional and mainly appeals to users who want an ad-free, higher-quality viewing experience or access to select exclusive content.